AI Insights · Timothy · July 2025
Top 5 Personal Finance Apps on Android in Kenya: Q2 2025
Explore the performance of the leading personal finance apps on Android in Kenya during Q2 2025, with insights on downloads, revenue, and user activity.
In the second quarter of 2025, the personal finance app landscape on Android in Kenya saw varying performances among the top five contenders. According to data from Sensor Tower, these apps demonstrated distinct trends in downloads, revenue, and active user engagement.
YNAB saw a notable increase in weekly revenue, peaking at $90 in late May. Downloads fluctuated, reaching a high of 106 in the final week of June, while active users grew steadily from 150 to 235 throughout the quarter.
Splitwise experienced a varied revenue trend, with a peak of $47 in May. Downloads were inconsistent, with a notable dip in early May. Active users decreased from 140 to 88 over the quarter.
Wallet: Budget Expense Tracker maintained a stable revenue stream, with peaks at $47 in June. Downloads increased, reaching 249 by the end of June, while active users grew from 552 to 643, indicating a strong user base engagement.
Money Manager Expense & Budget showed a steady revenue pattern, with peaks at $30 in late April and early June. Downloads remained relatively stable, with a slight decline towards the end of the quarter. Active users rose significantly, reaching 1.3K by the end of June.
Finally, Finary: Budget & Money Tracker exhibited minimal revenue fluctuations, with no downloads recorded during the quarter.
For more detailed insights and data on app performance, visit Sensor Tower.